10 Internet Marketing Promotion Tactics

There are literally hundreds of ways to promote your business, store, product or service. Internet marketing promotion is the category of business promotions that seem to be most difficult to work with for many professionals and small businesses.

One of the reasons internet marketing promotion seems so confusing is that the tactics are relatively new (or they seem to be), and there are so many people trying to convince you that they are the experts in either all types of promotion or in a specific type of promotion. In an effort to dispel some of the confusion and apprehension, here are the keys to internet marketing promotion.

1. Company web site. The way the site is built should move people from lead to customer, and it should be written to give them the information they need to make a buying decision. Your site is the foundation of all internet marketing promotion.

2. Keyword Research. You need it for search engine optimization and for Google Adwords.

3. Google Adwords campaign. It might be occasional, and it could be limited in cost each day. It can be a good way to get traffic to your site when you start up online.

4. Search Engine Optimization (SEO) Program. Keywords change. So do search engine algorithms. The goal of internet marketing promotion is to help people find your site.

5. Email Marketing. This is the best way to stay in touch with people. Even only a monthly newsletter is a good internet marketing promotion.

6. Free Stuff on your Website. Depending upon the kind of business you operate, this could be a free gift, a loss leader, or information (fact sheets, articles, special reports, e-books).

7. Media Relations Program. Build relationships with local reporters so they will come to you as a local expert when necessary. Regularly publish press releases.

8. Social Networking, social bookmarking, blogging and other Web 2.0 tactics, including commenting on other sites, blogs, etc. This is the newest approach to internet marketing promotion, and the most effective.

9. Article Marketing. This is a very important way to build recognition and to create more links coming to your web site.

10. Paid Advertising. You will certainly want to supplement your other promotions by placing a few paid banner ads on sites that are appropriate to your business.

If you will pay attention to these steps in internet marketing promotion, you can expect to be successful.

If you own a small business or professional and want to learn more about lead generation, view the short video, “How Article Promotion Can Send 25,000 New Prospects to Your Web Site Every Month – For Free.”