Affiliate Program

Developing an affiliate program is not a small task. It requires a dedicated program manager, financial investment, a solid strategy, and a focus on finding and keeping the best affiliates. With an affiliate program can offer incentives to perform a particular outcome. This outcome may be to generate customer leads for business, improve sales – from a banner ad, text link, graphic or other means such as a newsletter. The incentive is usually a fee, provided as a flat rate or percentage depending on the affiliate program objectives.

Payouts are the most significant factor evaluated by affiliates. Therefore, they are an important consideration when developing an affiliate program. There are basically three payment structures to consider for an affiliate program – pay-per-click, pay-per-lead and pay-per-sale.

Pay-Per-Click – Each time someone clicks on a site through a banner ad, text link, graphic or other access point from the affiliate’s site, will pay the affiliate a fee between $0.02 and $1.00.Pay-Per-Lead – When a potential customer clicks on a banner ad, text link, graphic or other access point from the affiliate’s site, a form comes up, which asks the customer to complete and send. Each time a completed form is sent, the affiliate is paid a fee – usually a flat rate. Pay-Per-Sale – Also called a revenue sharing program, the affiliate is provided with a percentage of the profits when they make a sale – usually between 10 percent and 25 percent. Larger companies may pay more.

The most important point to consider when looking for the right affiliates is to identify those that cater the target markets or focus on markets that may be interested in the product or service. For instance, if it is to sell health products then consider affiliates that focus on health food stores, gyms, health resorts, or sports stores.

Payouts are the most significant factor evaluated by affiliates. There are different types of payment structure that depend on the affiliate program.

Melissa John is an avid online merchant advocate and pushes for respnsible habits in online consumerism. She has a team of chargeback specialists who help her run her site as well as manage the many blogs that she contributes to. If you’re interested in Melissa’s chargeback initiatives or you would like to find out more on how to fight chargebacks, vist her website. chargeback chargebacks