Comparison Of Niche Marketing And Micro Niche Marketing

If you are just beginning in the world of affiliate marketing than chances are you have heard the terms niche marketing and micro niche marketing. The difference between the two will make the difference or whether or not your new online money making career will succeed or not. In this particular article we will look at niche marketing versus micro niche marketing and why you need to understand the difference in order to make money online.

When it came to make money online a number of years ago it was all about niche marketing and the term micro niche was completely ignored but since then the number of people competing for dollars has skyrocketed and now micro niche marketing is the hot concept. There is a chance that you can make money promoting a whole niche but the chances are it makes a lot more sense to focus on the micro segments. The basic difference between a niche and a micro niche is to look at it as a recipe where the final product is the niche and the ingredients are the micro niches. There is too much competition with people focused on trying to sell apple pie so we are going to concentrate on just the apples.

In the world of niche marketing and micro niche marketing it comes down to competition and although you may not receive a ton of traffic promoting the micro niche what you will receive is the targeted visitor which will result in a higher sales rate. For an example lets say that John has decided to buy a new TV so he heads to Google and types in TV which will bring back a couple of million pages but lets say John has already done his research so he types in Sony 50 Inch Flat Screen TV which will bring back a lot viewer searches as he is now in micro niche territory but John in the last example is more likely to purchase his desired TV for it is exactly what he was looking for. Affiliate marketing comes down to sales and getting targeted traffic is the best way to do so.

Now obviously to step into the world of micro niche marketing you are going to need a tool that is able to break a niche down into micro niches and hopefully tell you all of the information that you require. Google has a free tool related to Adsense that some people like to use at least until they realize there are much better niche research tools out there. An example would be Micro Niche Finder which not only breaks it down a big niche into micro niches but will tell you the exact amount of people searching, how many others are competing for the same micro niche and how strong your potential competition could be and it does this in under sixty seconds. The free Google tool will kind of tell you the same thing with fancy graphs but in the end it is still going to take a lot of time figuring out the rest of the equation.

Niche marketing and micro niche marketing are what affiliate marketers are searching for to make their next paycheck. With a micro niche it is much easier to climb to the top of Google and get your product or someone else’s product in front of the eyes of potential buyers. Figure out your niche, break it down into micro niche, bring in targeted customers and make sales that is the formula for success in affiliate marketing.

Want to find out more about niche marketing, then visit Terry Connor’s site on how to choose the best keyword research tools for your needs.

categories: keyword research,affiliate marketing,article marketing,software