Is Article Marketing Better To Use Than Google Adwords For Driving Traffic?

The importance of attracting highly targeted traffic to your website cannot be overemphasized. Routing traffic to your website can be your only means of survival, especially in the cutthroat world of ecommerce. Getting a high search engine ranking can be very difficult. Fortunately, there are a lot of website promotion strategies you can use to drive traffic to your website.

It is common now that if you want to earn money, you have to spend money as well. This goes for traditional businesses and holds true for online businesses as well. Advertising is very important. Without advertising, people will not know that you or your product exists. If you have used the right advertising technique, you can see that traffic to your website increases and even if you can see a small portion of visitors that would turn out to be your customers, it is still an income for you.

There are many ways of advertising to generate traffic to your website on the internet nowadays and most of them are for free. There are numerous paid advertising too. Two of the most commonly used advertising method is PPC (Pay-Per-Click) and Article Marketing. Both has been proven to generate traffic to your website but they are very different in terms of being cost effective.

On this post, I’ll explain some pros and cons to both of these advertising methods. Let’s start with article marketing.

Writing articles is one of the best web site promotion strategies you can use, and they can be very effective. How, you may ask, can writing articles help improve your web traffic? Read on…

1. You can reach more people. You can do this by submitting your articles to article directories such as ezinearticles.com, articlebase.com, buzzle.com and a whole lot more.

It is also free advertising for you. If you submit your articles to sites that has the same niche as what you’re promoting, that is free advertising for you. You just advertised your site without paying any high fees and you get the chance to develop relationships with readers too. Your articles should be high in quality and should be unique and informational. If the content is high quality, you are also creating a good impression to your readers making them possible customers to your product as well.

Another advantage of article marketing is that it is good for newbies in the online marketing arena. Learning tricks and strategies for PPC and other paid methods are so time consuming and technical for internet marketing beginners.

The bad part of article marketing is if you don’t know how to write a good content. Even writers of the media experiences writer’s block, wherein you can’t think of anything good to write. If you want to use article marketing, it is best to write anything that comes to mind while you’re at it. Just go with the flow of your thoughts and edit it out later.

Now, let’s move on to Google adwords…

In using Google Adwords, you are charged per click on the ads that you have created. Your ads will show depending on the keywords that you have set and the price of the keyword will depend on how popular it is. The ads of Google Adwords appear on the right side of the page or at the top of the results.

This type of method will target people who is most relevant and most possible to use your product. This means that you are paying Google’s fees to ensure that your targeted people can see your ads.

How often your ads will show will be determined on the allowed budget that you’ve set on your account when creating the advertisement. And the keywords chosen will determine when your ads will show.

The downside of this is the cost. It is very expensive now to advertise using PPC advertising as it is getting saturated. Internet marketers are always fighting for the top rank in bidding these keywords. Also, these needs monitoring because each click will cost you money. You have to track what keyword is costing you money but is not making sales.

Choosing the right method to drive traffic to your site boils down to how much time and effort you can spend on it and how much budget you have for it. I suggest that if you are new with internet marketing and driving traffic to your site, it would be better to try the article marketing first and when you have enough earnings for using paid advertisement, then you try it out. Just build your business slowly but surely!

Rasheed Ali was once penniless. Today he has helped over 157,998 people to be successful online. Learn more about the secrets to financial freedom with your own home based business. Discover his secrets for FREE at www.WorkAtHomeBlackBook.com

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