It Is A Truism That Affiliate Marketing Without Authentic Online Strategy To Support It Is Bound To Disappoint

Since the company began affiliate marketing as part of the activities involved with doing search engine optimisation, the work has had an added impetus. The two activities go together very easily and having the fishing pages means that there is now a direct commercial side as well as the services provided to other websites.

The initial job of affiliate marketing is to locate suitable affiliate programmes, preferably with a wide range of advertisers who have stacks of quality banners to make available for placement on the pages of the shop. The affiliate programme managers must also of course be trustworthy and reliable because it takes quite a lot of work to sort out partners and get the agreement and place your partners’ links and banners on your pages. Following that you are in the control of others as customers using you to click through to your partners may or may not buy, but if they do, you depend on the various bodies to pay the commission. But, and this is a big but and others will say gullible, my default position is to trust the people I am working with. This leaves me open to abuse I know, but that’s it, I shall not be altering it.

The next task of course is the SEO of the pages on the shop site. This is the pleasurable exercise since in picking which niche to get involved with in affiliate marketing, writing articles is made smoother by doing it about something you know a little about. Also, it makes it smoother getting the site registered on business directories which is another very important task involved in search engine optimisation as well as sending out press releases, tweeting about news of the site including links to the relevant pages, creating an RSS feed (copy to the Facebook page of course) and making certain that as much as possible is in place for the search engine robots to stuff themselves on links and relevance to the shop.

The serendipity of SEO and affiliate marketing is a great one, they complement each other very well, one gives definite purpose to the other and if somebody is trying affiliate marketing without very dynamic search engine optimisation, they will not make any money. Although the same will be said of any website that neglects a targeted online marketing strategy, because you can be certain some of your rivals have, and it is their websites that the business is being done, not at yours.

So while promoting my own affiliate marketing site and activity, I am also more than keen to do proper, ethical SEO for anybody with their own affiliate marketing site, or any website come to that, as long as it doesn’t compromise my own, but that is very unlikely.

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categories: SEO,affiliate marketing