Niche Marketing – Thinking Small for Earning Big

All successful marketers have there own secret sauce for success. Dig deeper and you will find that the core to success for all is a similar process. They all find a profitable niche market and exploit it by monetizing the niche. They offer valuable products for people that are interested in the niche. So just what is a niche market, and how do you exploit it?

That’s what this article plans to uncover for you.

Many people looking for answers to problems are what make up a profitable niche market.

A donuts stand out side a popular coffee shop is unlikely to do any business, but put that stand out in the morning in front of a construction site and it will sell out. The people walking past are similar, but some are hungrier then others.

In niche marketing it is your job to identify which part of the audience are ready to buy, you offerr the soultion they are looking for and get them to buy that solution through you.

Lets say someone is searching the keyword FOREX, that person is certainly searching for something, but we have no real idea of their intent. The search term is to broad, chances are they are just looking for basic information to get some back ground information.

There are over 235,000 searches for the term FOREX everyday and you could spend a huge amount of time and effort attempting to funnel a share of that traffic and have nothing in the end for it.

These people are tire kickers not buyers!

The next step up after they have done their background research would be for them to search on a manufacturer, so ‘Nikon Digital Cameras’ might crop up. Is this a niche market keyword? Not yet. They are warmer, but not yet hot. They are still finding stuff out, comparing models and checking price ranges.

They are getting ready to Buy, but they still are not yet buyers.

We want our sales page to really zero in on the niche inside the topic. However, you would still want to put up a page on the broad topic, with a lead capture. Use a White Label report for list bait.

Once they decide that they like a specific item or service more then the competition the next step-is the buying step-they will narrow their research down even more.

Someone who searches on ‘Nikon D40 Digital Camera’ is in the market to buy. They know what they want and now just need to be reassured and pointed at Amazon.

So a brand name can be a niche market, but not a great one. The number of people searching is not that important because many are not really buyers. We must also look at the overall websites we are in competition with.

A great niche market is one where there are lots of hungry, desperate-to-buy searchers, but few websites satisfying their needs.

When you find 500,000 searches for a niche, and then 3 million websites competing to fill the need, just stay away thats to much competition.

We are getting warmer, but it isn’t hot, hot, hot quite yet!

Look for an amount of websites that you can out rank. A number between 8000-70,000 is something you can beat.

Niche marketing is about getting the biggest bang for your buck, the greatest return for your effort. The skill lies in learning how to use your keyword research tools to uncover the millions of phrases people regularly type into the search engines that indicate they are in a buying mood, and to keep researching them until you find ones where there is the least amount of competition.

when you find the hot keywords, go build a site that is authoritative as possible. Fine tune it with proper SEO. Get quality back-links through Article Marketing. Rinse and repeat, sit back and watch your business take off!

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