Online Marketing: 3 Places To Brand Your Business

Let’s face it. If you are marketing yourself and your business online today to attract prospects, you need to establish yourself as an expert in your field. This way people view you as a professional who is worthy of their attention.

But, if you do this effectively, your prospects will probably choose to visit your web site or landing page to find out more about your business and what you can possibly offer them.

You could use a blog specific to your industry, or Twitter, MySpace, YouTube and other social sites.

You should probably use as many of these as possible. The challenge is that it takes so much time. You may want to just choose a few of them and do it up right.

Theses sites require that we sign up and write a profile, biography etc. We will also need to include links out to our web site or web sites, so people can see what we are all about.

First Place You Must Properly Brand Yourself Online:

The first thing you will want to do is create your own blog. This will be your home base in your marketing efforts. I think that a WordPress.org blog is the way to go.

Go to GoDaddy.com and pick an available web site name (URL) searching for your name or your business name. Try to find one that is simple and catchy.

It is worth creating a personal logo and either creating a graphic or paying someone else to do that for you. You may also want to put your photo or the logo of your brand if you have one. If you can’t do this, my company does it cheap. The link is below.

A blog is an integral part of your presentation, where you can post product or company specific articles to bring people to your site. You can also use it to post schedules, videos, pictures, host discussions or build a customer or prospective customer list to stay in touch.

A blog has the capability to collect contact info using an Opt In Form. What if you were to offer free information in return for your prospect adding themselves to your list? Maybe they can subsribe to your list to learn about future sales you are having or subscribe to your newsletter.

A blog is a MUST! It is a key tool in your promotion tool box.

Second Place You Must Properly Brand Yourself Online:

The second place that should be a big part of your branding online is your YouTube Account. Video can be a big way to get the message out to the world about what you can do to help them solve their problems with your products and services.

Plus, Google owns YouTube, so they naturally rank videos from YouTube in the search results when people search for things related to your products and services.

It is fun and easy to set up a YouTube Channel. Choose your name or the name of your company as your user name, so people will find you easily. Once your channel is registered, you can create your background, bio, links etc…

Just as you should have your blog done with a nice, eye-catching logo, you can do the same with your YouTube channel. There are companies that can do this for you. We have done a ton of them and can help you, too.

Your YouTube channel will be used just like you use MySpace or Facebook. It is a social networking type of channel. People meet and share and you can build a list.

Place You Must Brand Yourself #3:

Twitter: Just like with setting up your YouTube Channel, Twitter has a sign up page where you can set up a profile and presence. Once set up, you can send and recieve messages (Tweets) from others and build a list of contacts.

When you communicate on Twitter, you do it with short posts of around one or two sentences. I recommend that you have matching logos or headers on all 3 of these sites for proper branding of your business.

If you have all three of these sites matching, the image you will portray to the public is an image of a real, professional business and not an amateur.

This can throw you way ahead of your competitors and help you big time in your marketing efforts.

So to sum up: Make sure your blog, your YouTube Channel and your Twitter profile all have the same, uniform, professional background so you are properly promoting yourself as a true online business professional. To have me do all of this for you, visit:

I hope this helps you grab more customers. Let me know if I can help.

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