Optimize Your Opt List

If your online business has an opt in page, your opt list is probably the most important part of that business because it compares directly with the amount of potential buyers you can have.

There are countless ways of growing your list, each helps your business by bringing in new subscribers and gaining new potential customers. Your main goal should be to optimize your landing page’s (opt in page) potential. This not only includes getting traffic to the page but also; getting them to sign up for your emails.

Here are the best practices of effective marketing strategists today that you might want to try to optimize your opt list:

1. Get tips from the gurus in your niche. – Visit their sites and get ideas for your own here. A technique a lot of marketers use is saving good opt in pages in their niche to what is known as a swipe file and then getting ideas for their own from this.

2. Don’t have any out bound links on the page, this gives users less reason to leave the page. Links give users an extra opportunity to leave the page.

3. Give your opt in page a personal touch. By using a personalized writing style you can entice more visitors to join your list. Having your own style is more inticing to users as it is more personal and so makes them more likely to sign up. Users will feel like their search is over and they have found what they are looking for with your advertisement. Give some good suggestions that people who come to your page can use straight away. Get as much as you can out of your pages.

4. Provide ethical bribes. – A good method to get people to sign up is by using ethical bribes. The ethical bribe could be a free ebook or video guide but it is important to keep it in the niche you are in. For example if you are in the health and fitness niche you would give away something free in this area.

5. Test and tweak your opt-in page. Not all pages are good to go. You may still need to tweak your page based on your target market or on the current trends and market conditions. Some marketers use the Google web optimizer to do this. This helps allow the best possible opt in rate for the opt list.

For a great article on how to make a good opt in page by Neil Russell; The Net Cash King go to: Building Your List – Your Opt in Page