Post Advertisements To Your Own Mobile Phone Leave Mine Alone

I am not declaring marketers can’t obtain understanding from the experiences of the pioneers. Recently we sat down with Frederick Ghahramani, one of the proprietors with AirG, to try to understand what type of advertising and marketing works on cell phones. Even though there are lots of start-ups on the market pledging to be the next Yahoo and google for the cellular device, Ghahramani believes a much better model for cellular is much more retro: radio.

In the world of radio stations, Ghahramani argues, this 15 and 30-second places are not always the very best types of messaging, but rather, the contests and the in-store appearances by disk jockeys, and on the air competitions – fun-based activities that build human relationships with consumers and deliver some thing of value for them based on their passions and age.

Likewise, AirG provides advertisers banner ads, but some of their most successful campaigns involve contests and other loyaltybuilding endeavours. Some time ago, this helped to create a nationwide campaign to promote Boost’s Hookt, a cellular social network website revealed by AirG, together with West Coast Customs, a custom car shop well known to many viewers of MTV’s (Pimp My Ride). Included in the contest, Hookt customers can apply to win a new Dodge Charger tricked out by West Coast Customs. Adjustments involved “Pimp My Ride” luxuries such as Lexani Sterling Wheels, Toyo Tires and a Rex Billet grill.

Customers could enter the contest via Boost or via mail or even the Web. More than 98 percent of that 1.6 million contest entries came via mobile. “There’s a lot of slots available,” Ghahramani says, referring to the advertising inventory in the mobile world, “however there is much more money to be made being creative.”

The biggest mistake in mobile marketing is not understanding the relationship between a customer and their mobile device, if you can reach a potential customer with an offer that is both appealing and useful you have not only gained a customer but a loyal digital follower. That will out weigh and elaborate marketing campaign from the biggest ad firm with deep-pockets

Mobile marketing is 5 time’s bigger than the world wide web 1.7 billion computers user’s over 5 billion cell phone users. And you can advertise right on their cell phone’s and earn $1500 wkly!!! Unique version for reprint here: Post Advertisements To Your Own Mobile Phone Leave Mine Alone.