The Reason Many Associate Marketing Schemes Don’t Work And How One Can Avoid The Same Mistakes: Part 4

Until now we have analysed how the search engine optimisation for our affiliate marketing shop begins as the keywords are identified and inserted in the HTML of the pages, we have looked at how we can utilise social networking to create links to our website and how we can create articles which will have links to the shop together with keywords relating to what the website does, and how we can post thousands of individual copies of the pieces around the net for the search engines to unearth and build the quantity of links back to our shop.

This is fine, solid SEO. The search engines will raise the ranking of the website against the opposition and gradually, our affiliate marketing site will scramble its way up the results tables in response to shoppers searching on our keywords. The challenge here, is that is takes months. It is not a speedy process and here is a sticking point, because for the time we are climbing the rankings, we are paying money to our service providers and if you are shelling out for article publication services, that too. What we want to do is find a shortcut that fires us to the eyes of the shoppers in the meantime.

Pay Per Click (PPC) advertising will achieve this for us. As the wording suggests, it does cost. It’s advertising, what do you expect? But it can be strictly controlled so that it does not get out of hand. We must also keep in mind that folks (like me for certain, how about you?) would rather to select links in the ‘organic’ results on the page which is what most SEO is put our site, as opposed to paid for links, but that does not mean it isn’t worthwhile doing as folks will click on them, see your affiliate marketing website and hopefully spend money which makes you cash. So, how to manage this?

You may use a specialist, but my concern is that as they charge you a flat rate for every click, the bitter individual in me wonders if they do not pay people to click the links. The straightforward method is, like the rest of your search engine optimisation, to do it yourself and use something like Google Adwords. You are going to require a Google id anyhow for the tools described in Part Five, so if you haven’t already, go and join now through Adwords. What you want to do is to begin a new campaign for your affiliate marketing website and you will be helped through.

Choose your target territory (go with “All” if you have affiliate marketing partners in multiple nations and select the languages that may be relevant), keep the defaults for the other options and decide how much you want to spend as a maximum per day. Miss the rest and then click “save and continue”.

On the next page, give the Ad Group a title and then write in the advert text in the boxes below. CHECK YOUR SPELLING AND GRAMMAR! Now the most critical part. Open a new tab or window in your browser, go to your affiliate marketing website and then anywhere in the page, right click and pick ‘view source’ from the list which will open another window with shows the HTML code for your site. At the top, find the meta name=”keywords” text and copy the keywords shown between the quotes. Go back to Adwords and paste these into the keywords box for the campaign, which tells Google to exhibit the advert when users search on those words. It also obviously compliments our search engine optimisation programme, and as people pick them, again the affiliate marketing ranking score goes up.

The subsequent task is to bid on the keywords. Keeping in mind your daily maximum, you want to calculate how much you are willing to pay every time someone clicks on your ad to go to your affiliate marketing shop. For now, just fill in your default bid. If you are really intent to be on the first page every time, put in a high number but do remember that many will visit your shop which will cost, but not purchase. You won’t pay that sum each time, you will pay the next amount up compared to the next highest bid, so if you bid 1.00 and the next best is 25p, you will most likely pay 30p. For now, be conservative because the Adwords monitoring tool will be able to help later.

That’s it, when you save it, the advert will be reviewed by Google and if there is anything wrong you will get an email. But by monitoring the Campaigns tab at the top of the screen, you can view how your ad is getting along, how many times it’s been displayed and how many times selected. All handy stuff, but check out the Adwords tool and get used to it, learn the FAQs and the rules and find out better use it to advertise your affiliate marketing website and boost your SEO program.

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