What Is The Future Of Internet Marketing?

It is rather hard to believe that the Internet is still very young, a teenager, in fact. It was not until the mid-1990s that using the Internet started to attract the general public. Looking back, we can see how fast things have changed. We wonder to ourselves, “What does the future hold for Internet marketing?” Will things be the same or different? While we cannot predict the future with 100% certainty, we can make some very educated guesses. Let us take a look at a few of the predictions about the future of marketing online.

Social media will continue its trend upwards with businesses including social media in their corporate websites. Videos and similar media will become increasingly more common on business sites. Customers will have much more interaction with each other and the company. This may work to build brand loyalty. Businesses will be able to see and hear from their customers in a much more straightforward, immediate and direct way.

New niches will develop and the concept of niche marketing will become even stronger. The importance of community within various niches will become more important than it is today. Users with similar preferences will form tight-knit social groups around individual interests. These social groups will look something like Facebook with a more targeted focus.

A bit of a debate is growing around the role search engine optimization (SEO) will play in marketing campaigns in the future. The opinion of most experts is that SEO will continue to play a part, at least for the immediate future. So continue to optimize your websites for search engines for the next several years, at least.

The nature of searches will change in the future and we are seeing the beginnings of that shift right now. Searches are, at this very moment, becoming more personable, personalized and local; search engines attempt to anticipate the searcher’s needs and show results that fit the searcher’s likes, dislikes and location using aggregated data gathered from an individual’s Internet usage.

The old standby, pay-per-click (PPC) advertising, will remain, but with some significant improvements. One of the problems currently plaguing PPC is click fraud. In the future, PPC software will be modified to completely eliminate click fraud.

TrustRank, a concept that Yahoo and Google are both currently working on, will become more important than the page ranking used today. The TrustRank will tell a consumer exactly how trustworthy a site is. The rank will be determined by factors including the length of time the page has been online, the amount of traffic, page bounce rate, and even whether or not the company spams using email. This ranking will be highly sought after and may even increase the level of customer service that businesses are willing to provide to customers.

What does the future hold for Internet marketing? In sum, the Internet will continue to become an ever more social medium. Social media will be directly integrated into business websites, niche marketing will foster communities where like-minded consumers can interact, pay-per-click will solve its current problem of click fraud. Perhaps the most interesting new development in Internet marketing’s future is the concept of TrustRank. This has the potential to change the way consumers do business and the way businesses interact with their customers.

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