Why Most Prosuming Marketing Projects Fall And How To Avoid The Same Errors: Part 4

Until now we have investigated how the search engine optimisation for our affiliate marketing site kicks off as the keywords are identified and included in the code of the pages, we have viewed how we can employ social networking to create links to our shop and how we can write articles which will contain links to the shop harnessed with keywords allied to what the website does, and how we can distribute thousands of separate copies of the articles around the web for the search engines to unearth and build the number of links back to our shop.

This is excellent, solid search engine optimisation. The search engines will increase the ranking of the site against the rival sites and eventually, our affiliate marketing shop will climb its way up the results positions in response to customers searching on our keywords. The issue here, is that is takes weeks. It’s not a quick process and here is a sticking point, because for the time we are climbing the results, we are paying money to our service providers and if you are spending for article insertions access, that too. What we need to do is discover a shortcut that sends us to the sight of the shoppers in the meantime.

Pay Per Click (PPC) advertising will do this for us. As the name implies, it does cost. It is advertising, what do you expect? But it can be strictly monitored so that it doesn’t get out of hand. We must also keep in mind that people (like me for sure, how about you?) prefer to follow links in the ‘organic’ results on the page which is what most SEO is trying to achieve, paid for ads, but that doesn’t mean it isn’t worthwhile doing since people will click on them, go to your affiliate marketing website and hopefully spend money which generates you money. So, how to do this?

You may use a specialist, but my concern is that because they charge you a fee for each click, the bitter individual in me wonders if they don’t employ people to click the links. The simplest solution is, like the rest of your search engine optimisation, to perform it yourself and employ something like Google Adwords. You are going to want a Google id anyhow for the tools explained in Part Five, so if you have not already, go and enrol now through Adwords. What you want to do is to begin a new campaign for your affiliate marketing shop and you will be guided through.

Pick your target territory (go with “All” if you have affiliate marketing partners in other nations and select the languages that may be relevant), keep the defaults for the rest and decide how much you are willing to spend as a maximum per day. Leave everything else and then click “save and continue”.

On the following page, give the Ad Group a name and then write in the advert text in the boxes below. CHECK YOUR SPELLING AND GRAMMAR! Now the most vital sections. Open a new tab or window in your browser, go to your affiliate marketing site and then somewhere in the page, right click and pick ‘view source’ from the list which will open another window with prints the HTML code for your site. At the top, go to the meta name=”keywords” part and copy the keywords shown between the quotes. Go back to Adwords and paste these into the keywords box for the campaign, which tells Google to exhibit the advert when customers search on those words. It also obviously compliments our search engine optimisation programme, and as people follow them, again the affiliate marketing ranking score goes up.

The next task is to bid on the keywords. Bearing in mind your daily budget, you have to chose how much you are prepared to pay each time someone clicks on your ad to go to your affiliate marketing site. For now, just enter your default bid. If you are really eager to be on the first page each time, type in a high amount but do remember that plenty will visit your website which will cost, but not purchase. You will not pay that much each time, you will pay the next amount up compared to the next best bid, so if you bid 1.00 and the next best is 25p, you will most likely pay 30p. For now, be restrained because the Adwords monitoring tool will be able to help later.

That’s it, when you save it, the advert will be checked by Google and if there is a problem you will get an email. But by checking the Campaigns tab at the top of the screen, you can view how your ad is getting along, how many times it’s been displayed and how many times followed. All useful stuff, but check out the Adwords tool and get used to it, learn the FAQs and the rules and learn better utilise it to advertise your affiliate marketing website and boost your search engine optimisation program.

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